The 'SheMeansBusiness' program, a collaborative initiative between KPITB and Facebook (Meta), is designed to empower female entrepreneurship in Khyber Pakhtunkhwa. The program aims to equip 2500 women with vital skills in digital marketing and financial management, essential for flourishing in the digital business landscape.
This initiative aims to strengthen the capabilities of women leading businesses. It focuses on providing comprehensive training in digital tools and strategies, which are crucial for business growth and sustainability in the online marketplace.
A significant impact of the 'SheMeansBusiness' program is that over 50% of the businesses helmed by its participants have reported an increase in their sales. This indicates the program's effectiveness in not only imparting technical skills but also in contributing to the actual growth and success of women-led businesses.
KEY FEATURES
The program goes beyond basic skill training by also instilling confidence in women entrepreneurs. This enables them to effectively manage and expand their digital presence, thus fostering a diverse and inclusive economic environment in the region.
Impact on Sales
The notable increase in sales reported by more than half of the businesses involved in the program highlights its significant impact on the regional economy. This success underscores the program's role in enhancing the commercial viability and market presence of women-led businesses in Khyber Pakhtunkhwa.